[Caqui] Why is my audience smaller than 10 people? 

When you see a warning indicating that your selected audience has fewer than 10 people, it’s normal to wonder: is this a problem or is everything okay?

In most cases, this alert is simply there to draw your attention — it doesn’t necessarily mean something is wrong. In some scenarios, working with a small audience is expected. However, it can also point to things worth reviewing in your segmentation or data.

Below, we explain in simple terms why this message appears and how to evaluate your situation.

The platform automatically detects when an audience is very small (fewer than 10 people) and displays this message to help you confirm whether this was intentional.

This happens because, in general, campaigns and content are usually aimed at larger groups. When an audience is very small, it may indicate:

• highly specific segmentation criteria;
• missing or inconsistent data in your database;
• a configuration that didn’t behave as expected.

That said, it’s important to highlight:
👉 if your goal is to target a small and specific group, this behavior can be completely normal.

Here are the most common causes for this situation:

1. Highly restrictive segmentation

If you’ve applied multiple filters (for example: department + role + location + shift), the combination may significantly reduce the number of people.

2. Filters with few matches

Some criteria may naturally have fewer associated users, especially when using very specific or less frequently populated fields.

3. Incomplete data in your base

If employee information is missing or outdated (such as department, role, or location), they may not be included in the applied filters.

4. Data integration issues

If your database is integrated with another system, there may be delays, sync issues, or inconsistencies affecting the available audience size.

To better understand your case, you can do a quick check:

• ✅ Review the filters applied in your segmentation
• ✅ Confirm whether the criteria align with your communication goal
• ✅ Check if your data is complete and up to date
• ✅ Verify whether the integration (if applicable) is working correctly

If, after reviewing, the small audience still makes sense for your strategy, you can proceed with confidence ✅

Want to lear more?

If you’d like to investigate further, check out these helpful guides:

• 🔗 Reviewing employee data integration

• 🔎 Understanding and adjusting audience segmentation

These articles provide practical steps to review your setup and ensure your audience is correctly configured.